As the new realm of immersive mediums continues to develop, Mulberry tasked M-XR to create a fun experience that could complement the launch of their latest product addition.
M-XR produced a hyper realistic 3D model of the Iris, a luxury handbag which features an interchangeable handle. The experience included a fully interactive and customisable AR experience which allowed influencers at exclusive events to promote the AR experience to their audiences.