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LVMH La Maison Des Start Up

Ryan Howell M-XR
By Ryan Howell
M-XR LVMH La Maison Des StartUp

M-XR Joins LVMH's La Maison Des StartUps

M-XR is working with LVMH to explore how 3D capture can be leveraged within fashion.


Innovation is deeply embedded in the DNA of the LVMH Group, providing a source of continued success and authenticity over the years. As a core value of LVMH, innovation inspires the Group’s Maisons in their quest for excellence, creating an ongoing dialogue between tradition and modernity. To nourish this dialog, LVMH created an Open Innovation strategy based on two pillars: an intrapreneurship program, DARE (Disrupt, Act, risk to be an Entrepreneur); and a startup acceleration program, La Maison des Startups LVMH.

Established in April 2018 at Station F, the world’s largest campus of startups, La Maison des Startups LVMH helps each year 50 startups to develop new business opportunities with the 75 Maisons of the Group. During their 6 months stay, the startups will learn of our group functions, meet key talents and start new conversations. They will also have the unique opportunity to be confronted to our core philosophy, which is "ancored in a long term vision that builds on the heritage of our Maisons and stimulates creativity and excellence", according to Bernard Arnault. At the end of the program, the startups leave full of new business opportunities, with a project that had been confronted to the highest standards and had passed with flying colors.

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